32,97 millones de llegadas internacionales en 2025
Strong recovery with record long-haul contribution.
Guía profesional Gatavia de alquiler turístico en Tailandia: Hotel Act, Airbnb, villas, condominios, regla mensual, 8 habitaciones/30 huéspedes, TM.30, impuestos, inversión y gestión.
Tailandia sigue siendo uno de los mayores mercados turísticos de Asia. En 2025 recibió 32,97 millones de visitantes internacionales; en el primer semestre de 2026 los datos mensuales oficiales del Bank of Thailand suman aproximadamente 15,87 millones, con una ocupación hotelera nacional del 63,33% en junio.
Bangkok, Phuket, Pattaya/Chonburi, Chiang Mai, Koh Samui/Surat Thani, Krabi, Hua Hin/Prachuap Khiri Khan, Phang Nga/Khao Lak, Koh Phangan, Rayong/Koh Samet, Chiang Rai y Ayutthaya cubren business, beach, wellness, nightlife, long stay, digital nomad y cultural tourism.
Dados, contexto e principais indicadores do mercado turístico.
Strong recovery with record long-haul contribution.
Los datos mensuales del Bank of Thailand suman aproximadamente 15,87 millones entre enero y junio de 2026.
El indicador oficial de ocupación se situó en 63,33% en junio.
Long-haul arrivals exceeded 10M for the first time.
Domestic tourism remained robust.
Combined tourism activity.
China, Malaysia, Russia, India and South Korea led source markets.
Around THB 679bn international tourism revenue.
2023 amendment doubled the former room threshold.
Guest-cap works together with the 8-room limit.
Portfolio growth can trigger registration quickly.
Condo title does not create hotel permission.
Applies to hotels, guesthouses, apartments and rental houses.
49% foreign-area quota governs ownership, not STR legality.
Old 60-day visa-free assumptions should not remain hard-coded.
TAT recalibrated arrivals outlook to approximately 30-34M while targeting higher-value tourism.
Small accommodation must still use the official non-hotel notification route and satisfy other rules.
Hotel Act defines hotel business around temporary paid accommodation. Accommodation established for monthly paid service or longer only is excluded; otherwise short-stay operation needs the hotel or small non-hotel route.
La reforma 2023 elevó el umbral de la categoría de alojamiento que no se considera hotel a un máximo de 8 habitaciones y 30 huéspedes, manteniendo la naturaleza de ingreso complementario y la vía formal de notificación. El certificado de notificación tiene una vigencia de cinco años.
The 2023 amendment raised the small-accommodation threshold to no more than eight rooms and no more than thirty guests. It is not a platform-based exemption and still requires the official non-hotel accommodation process plus safety/building compliance.
The statutory wording uses monthly paid service or upward only. Thirty days is common shorthand, but Gatavia should store the legal concept as monthly-or-longer rather than promise that every 30-night arrangement is automatically safe.
Immigration Act section 38 requires notification to immigration or competent police within 24 hours from the foreigner's stay. Online notification channels are available.
The 2023 hotel regulation requires hotel buildings in Building Control Act areas to have the permit/certificate showing the building may be used as a hotel; a generic residential building should not be assumed convertible.
Condo units remain subject to Condominium Act, registered building purpose and juristic-person bylaws. Nightly rental by individual unit owners should not be treated as lawful merely because the owner holds title or the platform accepts the listing.
Hotel/non-hotel, condo, TM.30, tax, foreign ownership and destinations mapped.
Con aproximadamente 20 millones de llegadas acumuladas a finales de agosto, la estrategia oficial sigue priorizando mayor gasto y mercados de valor.
El Ministerio actualiza la serie oficial International Tourist Arrivals to Thailand 2026P.
Official 2026 monthly tourism dataset remains active.
Cabinet approves changes to prior 60-day framework.
Around THB679bn international tourism revenue.
TAT pivots to value over volume.
202M domestic trips and approx. THB2.7tn tourism revenue.
Tourism recovery milestone.
New threshold and hotel classifications become operational.
Small non-hotel threshold expanded to 8 rooms/30 guests.
Small accommodation exemption originally operated at lower room/guest thresholds.
National hotel-business licensing framework.
Análise avançada para proprietários, gestores e investidores.
Verificações profissionais antes de comprar, explorar ou transformar um alojamento turístico.
Análise aprofundada de requisitos, limitações, riscos e cenários regulamentares.
Tratamento fiscal avançado e questões que exigem especial atenção.
Procedimentos, obrigações recorrentes e controlo documental.
Análise de territórios e cidades com diferenças de mercado ou regulamentação.
Riscos, custos, rentabilidade e critérios antes de uma decisão de investimento.
Cumprimento, representação, reporting, documentação e gestão profissional.
Indicadores profissionais de mercado, procura, risco e evolução regulamentar.
Também pode adquirir a edição PDF do país como compra pontual.