Tourism demand reached a new high
2025 travel receipts exceeded EUR23.6bn and non-resident arrivals exceeded 37.9m.
Greece 2026 offers one of Europe's strongest tourism demand stories, but profitability must be calculated after AMA eligibility, tax regime, climate fee and statutory safety requirements.
Greek STR is a high-demand but compliance-heavy market where tax profile, AMA eligibility, building legality and local freezes can materially change the investable asset class.
Greece combines record tourism demand with strong regional dispersion. Athens and islands can deliver premium demand, while current housing policy increasingly targets conversion of residential stock to short stays.
Données, contexte et principaux indicateurs du marché touristique.
2025 travel receipts exceeded EUR23.6bn and non-resident arrivals exceeded 37.9m.
Inbound volume remained at record scale.
Receipts outpaced arrival growth.
Inbound arrivals continued growing.
Residential prices were still rising in Q1 2026.
Athens residential prices continued upward.
Thessaloniki outpaced Athens in Q1 2026.
Official short-stay series shows nearly one million nights in April.
Do not acquire an unregistered STR thesis in the 1st, 2nd or 3rd municipal communities without proof of lawful existing route.
Passive STR income bands are now 15/25/35/45%.
All AMA properties need the post-1-Oct-2025 physical/safety evidence.
Permit-linked qualifying real estate is prohibited from short-term rental and subletting.
Three or more STR properties/AMA exploitation units push natural person into business treatment; extra services can do so earlier.
The manager enters the property in the STR Registry; the AMA must be displayed clearly on each digital platform/listing.
Ordinary deadline is the 20th of the month following guest departure; cancellation with retained amount can also require declaration.
Current national definition treats lease/sublease shorter than 60 days as STR when furnished and without additional services beyond bed linen for the passive regime.
Main-use space, natural light/ventilation, air conditioning, civil liability insurance, electrician declaration, fire extinguishers, smoke detectors, residual-current protection, escape signage, pest-control certificate, first-aid kit and emergency contacts are among required controls.
Policy aims to protect housing supply. Existing valid registrations are not automatically cancelled by the freeze, but continuity/transfer scenarios require case-specific verification.
Current STR amount is EUR8 Apr-Oct and EUR2 Nov-Mar per property/night; detached houses >=80 sqm are EUR15/EUR4. Guest-borne fee is not ordinary room revenue and has separate filing/payment mechanics.
AADE looks at the number of AMA/independent exploitation units and intention to exploit, not only cash receipts. Extra services also create business income even below three.
Current Article 100(7A) prohibits short-term rental in the sharing economy and subletting for qualifying properties. Breach can revoke residence permit and impose EUR50,000 administrative fine.
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Analyse avancée pour propriétaires, gestionnaires et investisseurs.
Vérifications professionnelles avant achat, exploitation ou transformation d'un logement touristique.
Analyse approfondie des exigences, restrictions, risques et scénarios réglementaires.
Traitement fiscal avancé, scénarios et points nécessitant une attention particulière.
Procédures, obligations récurrentes et contrôle documentaire.
Analyse des territoires et villes présentant des différences de marché ou de réglementation.
Risques, coûts, rentabilité et critères avant une décision d'investissement.
Conformité, représentation, reporting, documentation et gestion professionnelle.
Indicateurs professionnels du marché, de la demande, du risque et de l'évolution réglementaire.
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