You do not need more traffic. You need to know how much you can pay for a booking without destroying margin.
Gatavia compares Google Ads, Meta, SEO, email and referrals by real profit per acquired guest, not only clicks or revenue.
Booking economics
Acquisition channel · Google Ads
Acquisition channel · Meta Ads
Acquisition channel · SEO / Content
Acquisition channel · Email / CRM
Acquisition channel · Referral / Affiliate
Email / CRM
Email / CRM currently produces the strongest 24-month economics, leaving about €1,049 per acquired guest after acquisition cost.
These are not platform benchmarks. They come from your own booking economics.
If current CAC and guest quality hold, Email / CRM would generate about €23,317 of additional 24-month contribution for each extra 1,000 invested.
Cheap traffic is irrelevant. Profitable guests matter.
Channels are compared by actual CAC, first-booking profit, expected 24-month contribution, repeat quality and marginal economics.
Direct first-booking contribution = direct guest price − payment fee − operating cost. Expected 24-month contribution adds probability-weighted repeat bookings. Actual CAC = attributable spend ÷ attributed bookings. Target max CAC preserves your minimum desired profit.
A low CAC can be terrible on a low-margin booking. A higher CAC can be excellent if the guest repeats and books direct again.
Attribution, incrementality and future repeat behaviour can be uncertain. Use channel data you trust.
FAQ
What is maximum CAC?
The acquisition-cost ceiling that still preserves your target profit.
Why 24 months?
To include expected repeat-booking value.
Does it compare direct with OTA?
Yes.
Is the extra 1,000 result a forecast?
No. It is a marginal scenario.
Which channels can I compare?
Google Ads, Meta, SEO, email and referrals.
Does this replace attribution software?
No.